Connected TV advertising
Meet customers on the devices they can’t live without
Connected TV advertising
Connected TV advertising is a form of advertising that delivers static, video, and new forms of creative advertising such as QR codes to audiences on Smart TV’s and other connected streaming devices. These streaming devices include but are not limited to Google chrome cast, AMAZON Fire Stick, and even gaming consoles.
Modern connected TV advertising is distributed during premium ad supported content across some of the best Canadian networks. These ads are served to audiences that have been highly targeted using best in-class audience data.
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Why Connected TV advertising works
The key advantage of Connected TV advertising is that its people based on the present and future. When done correctly, Connected TV ad publishers are targeting homes using household ID technology which translates IP addresses into tangible, meaningful locations. These locations are then transformed to reflect the people living inside them, their habits, likes and dislikes and more.
Connected TV advertising is the answer to the cookieless future of advertising and is an advertising channel that is fully addressable, measurable, scalable, and driven by premium content that audiences are already familiar with.
Canadian adults spend an average of 22 hours
per week watching TV
67% of Canadian TV owners report that theirs
is a Smart TV
of Canadians say that TV is their most trusted
source of advertising
How Connected TV advertising works
The key advantage of Connected TV advertising is that its people based on the present and future.
When done correctly, Connected TV ad publishers are targeting homes using household ID technology which translates IP addresses into tangible, meaningful locations.
These locations are then transformed to reflect the people living inside them, their habits, likes and dislikes and more.
Connected TV advertising is the answer to the cookieless future of advertising and is an advertising channel that is fully addressable, measurable, scalable, and driven by premium content that audiences are already familiar with.
Using Connected TV advertising in your strategy
Connected TV advertising can help brands achieve goals within various marketing strategies such as driving foot traffic to brick and mortal locations, quickening the customer journey, lead capturing, ecommerce, ticket and event sales, and even help to generate a heightened degree of awareness.
The APEX difference
The APEX Mobile Media solution to Connected TV advertising has a name: ALPHA Konnect
ALPHA Konnect is our Connected TV advertising solution that
elevates brand visibility to new heights on over 161 premium channels and content (live or full episode).
Learn more about in-app mobile advertising by industry
Entertainment | CPG | Auto | Travel and Tourism | QSR | Retail