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Connect with 9 million households consuming content on Connected TV

What is Connected TV Advertising?

Connected TV advertising is a new form of TV advertising that is distributed during premium ad supported content across some of the best Canadian networks. Ads are displayed to audiences watching on smart tv’s and other connected devices, which help brands to better target their audience.

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The Shift to Connected TV

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Hours Canadians

spend watching digital TV

3.2

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200%

Increase in CTV consumption since Covid-19

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72%

Canadian households with a Smart TV

  • 89% of marketers feel that CTV advertising was just as effective, if not more than TV

  • Nearly 60% of linear TV buyers made  fewer upfront commitments in 2021

The ALPHA KONNECT difference

  • Targeting that's accurate and based on real people within the household
  • Better reach/frequency management and measurement
  • Sustainable in cookieless environments
People based, present, and future
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Patented household technology
  • Translate IP addresses into tangible, meaningful households
  • Connect with over 9 million households in Canada
  • Privacy compliant 
  • Addressable, measurable, scalable
Seamless activation
  • Plan, buy, activate and measure 
  • Full service account management
 

Driven By Premium Content

Konnect is a Connected TV (CTV) advertising solution that elevates brand visibility to new heights on over 161 premium CTV channels and content (Live or Full episode).

 

Common devices where you can find ALPHA KONNECT advertising include:

Smart TV, Game Consoles, OTT streaming devices and more

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Is Connected TV (CTV) advertising part of your marketing plan? If it isn’t, you’re missing on an opportunity to reach hard to reach audiences on the largest screen inside the home.

Download our free CTV guide today and learn more about Connected TV advertising. 

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